Victoria Beckham former member of the Spice Girls and wife of soccer star David Beckham, is gearing up to launch a new dress line, Victoria by Victoria Beckham.
The new line, expected to hit stores next spring, will cater to younger shoppers with a lower price point than her current Victoria Beckham line, which can fetch upwards of $2,000 per piece and has been worn by celebrities including Gwyneth Paltrow, Blake Lively, Heidi Klum and Jennifer Lopez.
The '60s-themed dresses reportedly are inspired by a cartoon, Emily the Strange, with prices ranging from $550 and $900. "These are the kind of dresses I've been searching for," Beckham said of the line's bold silhouettes and bright colors. "The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night."