Monday, 1 August 2011

GABRIELE STREHLE




The work of Gabriele Strehle reflects a profound encounter with life as she perceives it. She is passionately devoted to quality both in terms of material and idea.

I always think the word philosophy is a bit too highbrow for fashion, but the expression lifestyle is simply too shallow. I prefer to think of it as an attitude to life,” says Gabriele Strehle.

“The aim isn’t for someone to dress in our products from top to toe. Quite the opposite: the self-confident women who are our typical customers would never dream of confusing brand worship with style,” she explains.

“But the diversity of our products establishes a kind of panorama: people feel what we feel and recognize what we are aiming for, without the need for us to announce our intentions,” Strehle explained.

For Gabriele Strehle, whose passion applies not only to uncompromising quality of materials and fabrics, but also to the quality of ideas has found perfect place between high fashion and just wearing clothes. And thus, her collections reveal sensuousness and intelligence, tinged with a longing for profundity, radiating a desire for depth.

Within the clamorous and the eccentric world of fashion, Gabrielle Strehle is one of the soft and subtle voices. Her work presents not only an outward appearance but above all, its own background as well.

Even if fashion is the focus of her life, Gabriele Strehle does not expect our busy and complex lifestyles to be centered on fashion only. To Gabriele Strehle, the Strenesse woman has responsibilities and has well-defined priorities.

Hence, Gabriele Strehle does not assume nor expect the Strenesse woman to dress herself with Strenesse items from head to toe. With Gabriele Strehle’s innate understanding of people with multi-faceted life to whom her aesthetics appeal, brand worship does not exist or is allowed.